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When most people think about SEO (if they think about it at all), they think of a very specific kind of optimization: the kind that involves putting keywords on pages. And while that’s an important part of SEO, there’s a lot more to it, as well. In fact, that’s just one part of a single type of SEO.
And if you want to get as much traffic to your site as you can, you’re going to need more than just one kind of optimization.
We provide high quality services of Search Engine Optimization, Link Building and Content-Marketing. It’s include:
- Keyword Analysis & Strategy
- Website Architecture Optimization
- Code Optimization
- Content Strategy & Optimization
- Infographic Creation
This is the kind of SEO that you're probably familiar with. On-page optimization includes all of the things that your readers will see when they visit your website. For the most part, that means content. Effective on-page SEO is built on high-quality, informative content. And not just slightly informative—content that's really going to rank well has to solve problems that no other pages are solving. The information you're sharing has to be top-notch. The most important part of on-page SEO is making sure your content is awesome. But there are a lot of other factors that go into getting a page to rank well in search results.
Having a site that's easy for visitors to navigate is important, too — if your visitors want additional information, but it's hard to figure out where it is, they're not likely to stick around to figure it out. Good design is crucial as well. In short, you need to focus on providing a good user experience all around.
Defining off-page SEO is a bit more difficult. The first—and arguably most important—part of off-page optimization is link-building. This is a huge part of SEO, and it's also one of the most difficult. Getting links to your site helps bring in visitors, and it shows Google that other people around the internet value your content, and that your site is authoritative. Getting links from authoritative sites can make a huge difference in how your site is ranked—and while it's difficult to measure the effect of a single link, it's safe to say that getting a good one can provide a solid boost to your rankings.
Social media is another off-page signal that can make a big difference in your SEO, as well. If people are talking about your content on Facebook, Twitter, LinkedIn, or other social networks, search engines take that to mean that it's worth talking about and help other people find it.
Some people classify technical SEO as a subset of on-page SEO, but we'll be treating it as a unique type here. Technical SEO, in short, is related to on-page factors but has to do with things that go on behind the scenes. For example, search engines may give some preference to sites with a responsive design that scales well to mobile devices. Page speed is also an important factor; if your page loads slowly, you're going to lose visitors, and you might be penalized by ranking algorithms.
Optimizing images, using a secure HTTPS connection, caching information to speed load times, uploading detailed sitemaps, and other technical factors can help your SEO. The HTML on each page should be optimized, too. Using schema markup to tell search engines exactly what's on your page, making it easy for crawlers to figure out what your page is about, and using the correct type of redirects are all SEO-related factors.
While many businesses only operate online, there are still thousands of companies that have a physical location where they need customers. If customers aren't coming through your door, you're not making money. So it's important to take that into account when doing your SEO. There are a number of steps that are important for local SEO that you won't need to think about in a more traditional SEO campaign.
For example, making sure that you've claimed your Google My Business page, which ensures that your name, address, phone number, opening hours, reviews, and other useful information is prominently displayed in search results and on Google Maps. That listing itself needs to be optimized with good photos, descriptive information, and real reviews from customers. You'll also need to make sure that your contact information is prominently displayed and highlighted with schema markup so search engines know where it is.
Much like app store optimization, YouTube SEO is a niche type of optimization, but it can make a big difference in how much traffic you're getting. Many people don't realize that YouTube is one of the world's most popular search engines, and that ranking for a popular search there is absolute gold. And if you can also rank one of your videos for a standard Google search, you can get an even bigger boost. So how do you optimize content for YouTube? In much the same way as you do for other search engines. First of all, your video needs to be great. It needs to answer questions, solve problems, or be more entertaining than what's out there. If your video is great, it will keep people on the page longer, result in more comments and subscribes, and get more likes and favorites.
All of these are ranking signals in YouTube. Your video title and description should be descriptive, much like your page titles and introductions on text-based pages. A longer, keyword-rich description (without keyword stuffing) will help Google figure out what your video is about. Adding relevant keyword tags doesn't hurt, either.
If your first thought is that this should be called "ASO," and not a type of SEO, just bear with me. Google and Bing aren't the only search engines out there. App stores—especially Apple's App Store and Google's Play Store—get a phenomenal amount of searches every day. And if you have an app, you need to do what you can to make sure that those stores are showing it to people who might be looking for it. App store optimization is very similar to on-page SEO. While it's not always clear which factors are used in app store search algorithms, there are fewer factors that you can influence, so you need to focus on those.
Your app title and icon are the first two things that anyone will see, so they have to be descriptive and attractive. The description needs to be accurate and include the keywords your users are likely to be searching for as well as related ones. The meta tags in your description should include those keywords as well. You could argue that there's a case for off-page-style app store optimization as well. If you're able to build a lot of links to your app, it's possible that the app store will rank it higher in searches. This is likely to be part of a wider SEO effort for your entire business, but it's possible that this could be undertaken specifically for an app.